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Football fever in Europe: hotel prices in host cities show significant rises during the Euros

Football fever in Europe: hotel prices in host cities show significant rises during the Euros
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With the European Championships having kicked off on 10 June, data from global hotel solutions provider HRS shows a significant price increase for accommodation in the French host cities. With rooms costing an average 131 euros per night (the equivalent of £103), they are 21 per cent up year on year, according to recent analysis by HRS.

Findings showed that hotel prices are often higher on the day before a match than they are on match day itself. The highest price increases have been in Marseille where one night’s accommodation during the Euros will cost 165 euros (£130), a massive 76 per cent more than in the same period in 2015 (94 euros). Marseille’s stadium, the “Stade Vélodrome”, holds 67,000 people, making it the tournament’s second largest stadium after the “Stade de France” in Saint-Denis which holds 80,000.

Conversely, the tournament is having little impact in Lens where the average rate during the tournament period is a mere EUR 61 (£48), lower even than the previous year’s rate of EUR 83 (£65). Playing host to four matches, its stadium, the “Stade Bollaert-Delelis”, holds 38,000 and is one of the smaller stadiums in the tournament. The highest average rate among the host cities is Paris at 168 euros (£132), but prices here tend to be expensive anyway (EUR 155 in 2015).

At present, the most expensive arrival day is 3 July in Paris, with football fans needing to shell out an average of 254 euros (£200) for a hotel room for the night of Sunday/Monday. On this day, one of the quarter-final matches will be taking place at the “Stade de France” in Saint-Denis. It is also possible that the French national team could be playing here if they win their group, and the subsequent second-round match in Lyon on 26 June. It is also getting expensive in Marseille on 11 June where a hotel room will cost an average of 249 euros (£196) instead of 94 euros (£74). This is the day that England play Russia at the “Stade Vélodrome”.

Jon West, Managing Director of HRS – Global Hotel Solutions – in the UK and Ireland commented: “Interestingly, prices for the final in Paris on 10 July are comparatively reasonable. There are still good deals available on hotels near the stadium and even if you don’t have a coveted match ticket, the atmosphere in the city on this special evening will be unforgettable. And anyone who can’t make it to France but might like to go to a public screening elsewhere in Europe can also find a suitable hotel on HRS.”

An overview of price trends in the host cities

Host city

Stadium

Average prices during the European Championships

10 June –10 July 2016

Average prices for previous year

10 June –10 July 2015

+/-

Bordeaux

Stade de Bordeaux

EUR 142

EUR 108

+31%

Lens

Stade Bollaert-Delelis

EUR 61

EUR 83

-27%

Lille

Stade Pierre Mauroy

EUR 156

EUR 100

+56%

Lyon

Stade de Lyon

EUR 134

EUR 107

+25%

Marseille

Stade Vélodrome

EUR 165

EUR 94

+76%

Nice

Stade de Nice

EUR 161

EUR 136

+18%

Paris

Parc des Princes

EUR 168

EUR 155

+8%

Saint-Denis

Stade de France

EUR 128

EUR 126

+2%

Saint-Etienne

Stade Geoffroy Guichard

EUR 82

EUR 81

+1%

Toulouse

Stadium de Toulouse

EUR 114

EUR 94

+21%

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